Timecode | Project name/Client | Role
0:03 | Into Archive | 3D modeling, texturing, animating, and editing | Freelancing

0:06 | Sunpride Foundation | Motion designer

0:08 | LG Electronics | Motion designer

0:16 |  VOA 365 | Designer & animator

0:21 | TED X | Designer & animator

0:25 | FTX social post | 3D modeling, texturing, animating | Freelancing

0:26 | Samsung vision Lab | Motion designer

0:29 | Datadog, Designer | animator

0:34 | Trans Event Promo | Motion Designer

0:40 | Blader Runner 2049 | 3D motion designer | Self-initiated project

0:44 | Mindpark Event Promo | Motion Designer

0:55 | Hotel Pois Pois | Motion Designer

0:54 | CET expo Promo | Motion Designer

0:56 | First Tee sizzle reel | 2D motion designer, Editor

0:58 | Sourceability SE plug-in launch| animator

1:02 | For Detroit | Motion designer

1:05 | Projection Mapping at LUME studio | 3D modeling, texturing, animating, and editing | Freelancing




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LG Electronics -

flexible motion guideline

Deliverables: Style Guide, Motion package
ClientLG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D

_Project Overview
LG tasked us to develop a new visual system for them to use across different platforms, including YouTube video, app, and Logo play. We delivered a flexible grid system with motif study they can adjust easily and fit any size of the screens.

_Signature moments

To Embrace - New Experience.





To Amplify - Our voices.


To Connect - Interactions are at the core of what we do.




_Grid System Research

_Flexible visual system


▾Logo Play (2D)



▾Logo Play (3D styleframes)



Applications

▾ grid system
▾ Pattern of second order




Digital screens





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INTERPRET BRAND VALUE FROM DIFFERENT ANGLES

Deliverables: 30-sec PROMO VIDEO
Client: Samsung
Role: Motion Design, Art Direction
Tools: Cinema 4D, Adobe Photoshop

 


Samsung Vision Lab
Samsung is devoted to redefining the possibilities of mobile communications through innovative technology and ideas. The world’s first SAMSUNG VISION LAB opened in Commune A7, with the attempt tobreak away from tradition and explore new limits. This promo video was designed to elevate and communicate the idea of “Exploring life through different angle.”



_POP-UP Store

Photo_Taiwan Samsung |
InFormat Design Curating
_Concept Development

In this promo video, Whitelight Motion fetched the original logotype design and further expand it into four different kinds of VISIONs through storytelling in motion graphics. The idea is to portrait different innovative lifestyles derived from the development of technology as well as reveal different angles of seeing the world.


_Styleframe & Brand Design


The circle in the middle of Logo symbolize the eye of human beings'. Evolve from 2 dimensions to 3 dimensions, the logo formed into different variation as the storyline going and challenge the boundary between different lifestyles. In the end, the visual identity becomes the Samsung Galaxy mobile and the 360-degree camera, symbolize the breakthrough of perceiving the world with these innovative products.




Credit 
Director: Rex Hon
Concept& Motion Design: Yu-Heng Lin, Wen-Chi Huang
Editing & Compositing : Rex Hon
Music & Sound Design Production:WinSound Studio
Music & Sound Design:Lin, Hsiao-Chin,  Lin, Szu-Yu
Scoring Mixer:Lin, Hsiao-Chin




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Amex-

turning visibility into value

Deliverables: Visual identity, Campaign videos
Client: American Express
RoleStoryboarding, Motion, Editing
Tools: After Effects, Adobe Suite

_Project Overview
During my time at Sullivan, I worked on several campaigns for Amex, targeting both general customers and promoting card benefits for small business owners and corporate card members. I collaborated closely with copywriters, strategists, and design directors to integrate Ui/Ux motion graphics, character animation, and live-action editing into these campaigns, helping position Amex as a lifestyle, premium brand.

_Campaign Video

storyboard


animation




_Character animation
storyboard




_Product animation - website launch




_Social media campaigns, digital Ads





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TEDx Event Intro -

great idea can create waves and change the world.
Deliverables: Campaign Video
Client: TEDx
Role:  Motion Designer ToolsAdobe After Effects, C4D, Processing

_Project Overview
Creating a fun intro video for Tedx 10th anniversary,  we use the iconic visual language red dot to edit the celebratory momenst for TEDx. The video would not only welcome attendees at the opening of every TEDx event worldwide, but would visually engage the TEDx team, audience, and partners.





_Design development

We utilize the TEDx red dot as a fun graphic device to express an explosion of ideas from around the world. For example, start with one red dot - then go to hundreds of flipping circles, animated in the style of an audio wave, main elements expanding from the center and going to the outside. They are representing an idea that, when shared, has the potential to expand into a flood of creativity.


_Storyboard & Styleframe





_Final Motion Breakdown



                    _Final Video


Credit 
Studio: Adolescent


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