LG Electronics -
flexible motion guideline
Deliverables: Style Guide, Motion package
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
_Project Overview
LG tasked us to develop a new visual system for them to use across different platforms, including YouTube video, app, and Logo play. We delivered a flexible grid system with motif study they can adjust easily and fit any size of the screens.
_Signature moments
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To Amplify - Our voices.
_Signature moments
To Embrace - New Experience.
To Amplify - Our voices.![]()
To Connect - Interactions are at the core of what we do.
_Grid System Research
_Flexible visual system
▾Logo Play (2D)
Applications
▾ grid system
▾ Pattern of second order
▾ Digital screens
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INTERPRET BRAND VALUE FROM DIFFERENT ANGLES
Deliverables: 30-sec PROMO VIDEO
Client: Samsung
Role: Motion Design, Art Direction
Tools: Cinema 4D, Adobe Photoshop
Client: Samsung
Role: Motion Design, Art Direction
Tools: Cinema 4D, Adobe Photoshop
Samsung Vision Lab
Samsung is devoted to redefining the possibilities of mobile communications through innovative technology and ideas. The world’s first SAMSUNG VISION LAB opened in Commune A7, with the attempt tobreak away from tradition and explore new limits. This promo video was designed to elevate and communicate the idea of “Exploring life through different angle.”
Samsung is devoted to redefining the possibilities of mobile communications through innovative technology and ideas. The world’s first SAMSUNG VISION LAB opened in Commune A7, with the attempt tobreak away from tradition and explore new limits. This promo video was designed to elevate and communicate the idea of “Exploring life through different angle.”
_POP-UP Store
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Photo_Taiwan Samsung |
InFormat Design Curating
InFormat Design Curating
_Concept Development
In this promo video, Whitelight Motion fetched the original logotype design and further expand it into four different kinds of VISIONs through storytelling in motion graphics. The idea is to portrait different innovative lifestyles derived from the development of technology as well as reveal different angles of seeing the world.
_Styleframe & Brand Design
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The circle in the middle of Logo symbolize the eye of human beings'. Evolve from 2 dimensions to 3 dimensions, the logo formed into different variation as the storyline going and challenge the boundary between different lifestyles. In the end, the visual identity becomes the Samsung Galaxy mobile and the 360-degree camera, symbolize the breakthrough of perceiving the world with these innovative products.
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▒ Credit
Director: Rex Hon
Concept& Motion Design: Yu-Heng Lin, Wen-Chi Huang
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_Styleframe & Brand Design
The circle in the middle of Logo symbolize the eye of human beings'. Evolve from 2 dimensions to 3 dimensions, the logo formed into different variation as the storyline going and challenge the boundary between different lifestyles. In the end, the visual identity becomes the Samsung Galaxy mobile and the 360-degree camera, symbolize the breakthrough of perceiving the world with these innovative products.
▒ Credit
Director: Rex Hon
Concept& Motion Design: Yu-Heng Lin, Wen-Chi Huang
Editing & Compositing : Rex Hon
Music & Sound Design Production：WinSound Studio
Music & Sound Design：Lin, Hsiao-Chin, Lin, Szu-Yu
Scoring Mixer：Lin, Hsiao-Chin
Music & Sound Design Production：WinSound Studio
Music & Sound Design：Lin, Hsiao-Chin, Lin, Szu-Yu
Scoring Mixer：Lin, Hsiao-Chin
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TEDx Event Intro -
great idea can create waves and change the world.Deliverables: Campaign Video
Client: TEDx
Role: Motion Designer Tools: Adobe After Effects, C4D, Processing
Client: TEDx
Role: Motion Designer Tools: Adobe After Effects, C4D, Processing
_Project Overview![]()
_Design development
We utilize the TEDx red dot as a fun graphic device to express an explosion of ideas from around the world. For example, start with one red dot - then go to hundreds of flipping circles, animated in the style of an audio wave, main elements expanding from the center and going to the outside. They are representing an idea that, when shared, has the potential to expand into a flood of creativity.
_Storyboard & Styleframe
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_Final Motion Breakdown
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_Final Video
▒ Credit
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Creating a fun intro video for Tedx 10th anniversary, we use the iconic visual language red dot to edit the celebratory momenst for TEDx. The video would not only welcome attendees at the opening of every TEDx event worldwide, but would visually engage the TEDx team, audience, and partners.
_Design development
We utilize the TEDx red dot as a fun graphic device to express an explosion of ideas from around the world. For example, start with one red dot - then go to hundreds of flipping circles, animated in the style of an audio wave, main elements expanding from the center and going to the outside. They are representing an idea that, when shared, has the potential to expand into a flood of creativity.
_Storyboard & Styleframe
_Final Motion Breakdown
_Final Video
▒ Credit
Studio: Adolescent
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Meta Ai -
Upgrade for All
Deliverables: Social Media Posts and UI UX walk-through motion
Client: Meta
Role: Motion Designer, Editor
Tools: After Effects, Figma
Client: Meta
Role: Motion Designer, Editor
Tools: After Effects, Figma
_Project Overview
This project developed Meta AI's social media presence by crafting a cohesive look, feel, and motion language. Partnering with product designers, I produced a mix of engaging reels—some featuring creators, others purely motion graphics with UI/UX walkthroughs—delivering accessible content that elevated the brand while adhering to Meta's visual guidelines.
▾ Concept Development
▾ Motion Principles
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▾ Post
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▾ Social Media
▾ Concept Development
▾ Motion Principles
▾ Post
▾ Social Media
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