The World Is Flat -
Robinhood Live Event
Deliverables: Event key art, social posts, and visual system.
Role: Art Direction, Design, and Motion
Tools: After Effects, Cinema 4D, Runway AI
Role: Art Direction, Design, and Motion
Tools: After Effects, Cinema 4D, Runway AI
_Project Overview
I led key art, keynote, and marketing production for a London-based live launch event for a crypto business and product. Creative theme: "The World Is Flat: One Financial System, Equal Access Everywhere.
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_Concept Development
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_Concept Development
Detail of the globe surface
_Final Stills
_Visual System
_Animation
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LG Electronics -
flexible motion guideline
Deliverables: Style Guide, Motion package
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
_Project Overview
LG tasked us to develop a new visual system for them to use across different platforms, including YouTube video, app, and Logo play. We delivered a flexible grid system with motif study they can adjust easily and fit any size of the screens.
_Signature moments
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To Amplify - Our voices.
_Signature moments
To Embrace - New Experience.
To Amplify - Our voices.![]()
To Connect - Interactions are at the core of what we do.
_Grid System Research
_Flexible visual system
▾Logo Play (2D)
Applications
▾ grid system
▾ Pattern of second order
▾ Digital screens
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Samsung Vision Lab -exploring life through different angles
Deliverables: 30-sec PROMO VIDEO
Client: Samsung
Role: Motion Design, Art Direction
Tools: Cinema 4D, Adobe Photoshop
Client: Samsung
Role: Motion Design, Art Direction
Tools: Cinema 4D, Adobe Photoshop
Samsung Vision Lab
Samsung is devoted to redefining the possibilities of mobile communications through innovative technology and ideas. The world’s first SAMSUNG VISION LAB opened in Commune A7, with the attempt tobreak away from tradition and explore new limits. This promo video was designed to elevate and communicate the idea of “Exploring life through different angle.”
Samsung is devoted to redefining the possibilities of mobile communications through innovative technology and ideas. The world’s first SAMSUNG VISION LAB opened in Commune A7, with the attempt tobreak away from tradition and explore new limits. This promo video was designed to elevate and communicate the idea of “Exploring life through different angle.”
_POP-UP Store
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Photo_Taiwan Samsung |
InFormat Design Curating
InFormat Design Curating
_Concept Development
In this promo video, Whitelight Motion fetched the original logotype design and further expand it into four different kinds of VISIONs through storytelling in motion graphics. The idea is to portrait different innovative lifestyles derived from the development of technology as well as reveal different angles of seeing the world.
_Styleframe & Brand Design
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The circle in the middle of Logo symbolize the eye of human beings'. Evolve from 2 dimensions to 3 dimensions, the logo formed into different variation as the storyline going and challenge the boundary between different lifestyles. In the end, the visual identity becomes the Samsung Galaxy mobile and the 360-degree camera, symbolize the breakthrough of perceiving the world with these innovative products.
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▒ Credit
Director: Rex Hon
Concept& Motion Design: Yu-Heng Lin, Wen-Chi Huang
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_Styleframe & Brand Design
The circle in the middle of Logo symbolize the eye of human beings'. Evolve from 2 dimensions to 3 dimensions, the logo formed into different variation as the storyline going and challenge the boundary between different lifestyles. In the end, the visual identity becomes the Samsung Galaxy mobile and the 360-degree camera, symbolize the breakthrough of perceiving the world with these innovative products.
▒ Credit
Director: Rex Hon
Concept& Motion Design: Yu-Heng Lin, Wen-Chi Huang
Editing & Compositing : Rex Hon
Music & Sound Design Production：WinSound Studio
Music & Sound Design：Lin, Hsiao-Chin, Lin, Szu-Yu
Scoring Mixer：Lin, Hsiao-Chin
Music & Sound Design Production：WinSound Studio
Music & Sound Design：Lin, Hsiao-Chin, Lin, Szu-Yu
Scoring Mixer：Lin, Hsiao-Chin
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American Express-
turning visibility into value
Deliverables: Visual identity, Campaign videos
Client: American Express
Role: Storyboarding, Motion, Editing
Tools: After Effects, Adobe Suite
Client: American Express
Role: Storyboarding, Motion, Editing
Tools: After Effects, Adobe Suite
_Project Overview
During my time at Sullivan, I worked on several campaigns for Amex, targeting both general customers and promoting card benefits for small business owners and corporate card members. I collaborated closely with copywriters, strategists, and design directors to integrate Ui/Ux motion graphics, character animation, and live-action editing into these campaigns, helping position Amex as a lifestyle, premium brand.
_Campaign Video
▾ storyboard
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▾ animation
_Character animation
▾ storyboard
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_Product animation - website launch
_Social media campaigns, digital Ads
_Campaign Video
▾ storyboard
▾ animation
_Character animation
▾ storyboard
_Product animation - website launch
_Social media campaigns, digital Ads
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