Amex-

turning visibility into value

Deliverables: Visual identity, Campaign videos
Client: American Express
RoleStoryboarding, Motion, Editing
Tools: After Effects, Adobe Suite

_Project Overview
During my time at Sullivan, I worked on several campaigns for Amex, targeting both general customers and promoting card benefits for small business owners and corporate card members. I collaborated closely with copywriters, strategists, and design directors to integrate Ui/Ux motion graphics, character animation, and live-action editing into these campaigns, helping position Amex as a lifestyle, premium brand.

_Campaign Video

storyboard


animation




_Character animation
storyboard




_Product animation - website launch




_Social media campaigns, digital Ads





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2025 Wen-Chi Huang®