Engineering the extraordinary

Deliverables: Motion Guideline, Logo animation, Motion design showreel
Client: Medtronics
Role: Motion Design, Animator
Tools: Cinema 4D, After Effects

We were tasked to rebrand Medtronic - a global leading healthcare device company. The shift began with a new brand promise: We engineer the extraordinary to alleviate pain, restore health, and extend life. We re-designed the logo and the entire look and feel of the brand that has existed for more than 50 years.

_Motion movements

I developed 6 different signature motion movements to showcase the full specturm of their brand value -from precise (techy) to organic (human). And I further applied these motion principles to the different use cases: product showcase, illustration, Logo animation, website, and the brand showreel.