Deliverables: Mobile&Web based interactive video
Client: EKO
Role: Motion Designer
Tools: After Effects, Red Giant Particular, Lottie
Award:
Winner: Telly Award for Scripted Webseries
Winner: Telly Award for Interactive Video FWA: winner of FWA of the Day
Client: EKO
Role: Motion Designer
Tools: After Effects, Red Giant Particular, Lottie
Award:
Winner: Telly Award for Scripted Webseries
Winner: Telly Award for Interactive Video FWA: winner of FWA of the Day
_Project Overview
Bluecadet was tasked with creating a unique interactive video show for EKO’s most ambitious bet yet to close the loop between interactive entertainment and e-commerce, with partner and investor Walmart. In this project, Bluecadet was in charge of design, game mechanism, user flow, motion design, and development for 13 episode, 12-20 mins each.
_Crafting the new experience
Bluecadet created in-episode games that let users participate directly in the world of the show, “gamifying” cinematic video content to keep viewers active and engaged. Users will be able to accumulate several variables by making choices, playing games, and having influence over the development of the plot.
![]()
▲ Diagram showing how we constructed the series with UI layer, code layer, and the footage.
![]()
![]()
▲ Map of user choice opportunities that allow for 598,617 possible storylines
_User flow Design
![]()
![]()
_Game Mechanics
![]()
_FOG
![]()
![]()
_Whac-A-Mole
![]()
![]()
_RUNE TRACE (success, fail, and infinite)
![]()
![]()
![]()
_Shoe Medallion
![]()
![]()
![]()
_Scroll Toast Moment
![]()
_Status Page
![]()
![]()
![]()
![]()
BONUS EPISODE - Walmart advertisement
Nested inside the 12-episode “Wizard School Dropout” fantasy comedy is a Spark that is its own self-contained scripted interactive show, also produced by EffinFunny to promote Walmart shopping.
_Walmart logo animation exploration
![]()
![]()
_Choice moment & Meter Update
![]()
![]()
Back to top ↑
Bluecadet created in-episode games that let users participate directly in the world of the show, “gamifying” cinematic video content to keep viewers active and engaged. Users will be able to accumulate several variables by making choices, playing games, and having influence over the development of the plot.
▲ Diagram showing how we constructed the series with UI layer, code layer, and the footage.
▲ Map of user choice opportunities that allow for 598,617 possible storylines
_User flow Design
_Game Mechanics
_FOG
_ZAP
_Whac-A-Mole
_RUNE TRACE (success, fail, and infinite)
_Shoe Medallion
_UI Break VFX
_Scroll Toast Moment
_Status Page
BONUS EPISODE - Walmart advertisement
_Walmart logo animation exploration
_Choice moment & Meter Update
Back to top ↑