LG Electronics -
flexible motion guideline
Deliverables: Style Guide, Motion package
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
Client: LG Electronics
Role: Motion Design, Graphic Design
Tools: After Effects, Cinema 4D
_Project Overview
LG tasked us to develop a new visual system for them to use across different platforms, including YouTube video, app, and Logo play. We delivered a flexible grid system with motif study they can adjust easily and fit any size of the screens.
_Signature moments
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To Amplify - Our voices.
_Signature moments
To Embrace - New Experience.
To Amplify - Our voices.![]()
To Connect - Interactions are at the core of what we do.
_Grid System Research
_Flexible visual system
▾Logo Play (2D)
Applications
▾ grid system
▾ Pattern of second order
▾ Digital screens
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